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Which one you choose: a strategy facilitator or designer?

1 min readApr 27, 2025

If you need help to innovate & drive growth in business.

Businesses often fail to distinguish between the two.

Hire a strategy facilitator to solve business challenges.

My take on facilitator in this case:

- Teams are bombarded with frameworks.
- Workshops are conducted with low impact.
- Brainstorming sessions turn into theatre.

A facilitator guides in solving, innovating, and creating.
Pass responsibility to the team, providing them tools.

Remember:
Team lacks in-depth practice, which won’t deliver results.

On the other hand, I am a strategy designer:

* I act as the lead and a maker.
* I dive deep into the challenge.
* I understand, ask, and analyze.

Co-create with the team, responsible for delivery, and push teams to provide information.

Scenarios when to hire a facilitator:

1. Train and equip your team with innovation tools.
2. Experienced team needs guidance and assistance.

Seek help that fits your current state.

There’s a difference between handing you the tool and holding it for you to do the work.

P.S. Do you rely on your teams, external help or both to solve challenges?

Thanks for reading,

Ahmed

Neostrateje if you want to score how well you solve business problems and deliver outcomes.

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Ahmed Bousuwa
Ahmed Bousuwa

Written by Ahmed Bousuwa

You bring business chaos. I bring clarity, solution & growth. Design Strategist for businesses want to progress | Experience Design | Business innovation.

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