The discovery of vitamins and the future of supplements

How husks ( the dry outer covering of some fruits or seeds) of rice and grains led to a discovery of essential nutrients called vitamins

Credit: candacegelman.com

Three essential nutrients and the fallacy

The fallacy of polished rice and grains and roads to discovery

The vitamins discovery and origin name

The future of supplements

The primary categories of vitamins and supplements are:

  • Energy/fitness: companies market their products as energy supplements, complements to an exercise regimen, or as enhancements to one’s fitness.
  • Anti-aging: Companies developing vitamins and supplements intended to ward off the biological effects of aging. For example, for example, a supplement claiming to prevent aging by providing the building blocks of cell function, DNA repair, and energy function.
  • Cognitive Health: Companies offer products to promote cognitive health and mental performance
  • Personalized: Companies develop supplements customized to consumer needs and preferences.
  • Botanicals: Companies develop plant-based supplements, for example, plant-based protein supplements.
  • Multi-product: Companies offer products that fit in more than one category. For instance, offering supplements that target joint support, fitness, gastrointestinal issues, and neurological support.

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A product and business designer. Interested in startups, yoga, philosophy, and perfumes. Ahmed.abousuwa@gmail.com

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Ahmed

A product and business designer. Interested in startups, yoga, philosophy, and perfumes. Ahmed.abousuwa@gmail.com