Sales and cost aren’t great metrics

Traditional business metrics miss “true impacts”

Numbers you judge by today, are sitting on the surface.

That will never show you true areas of impact.

I know performance is a numbers game.

But you’re not selling tomatoes for these to be your only metrics:

Revenue growth
Market share
Cost reduction

(Too traditional, Bob)

Yes, these are the indicators used to measure a company’s health.

Still, they’re the last results you observe.

Last year, I advised a VP in retail sector on the important metrics to measure for success:

1. At strategic level impacts:

- Quality of decisions
- Future readiness
- Innovation pipeline

2. At operational level impacts:

- Problem prevention
- Resource optimization
- Capability enhancement

These metrics ensure alignment between strategics goals and operational efficiency. And are what contribute to the final numbers. And help you make informed decisions on where to improve.

is it skillset? misunderstanding needs? project delivery? strategy? etc.

You don’t want to be ‘’shouting’’ about why sales are down or why you’re losing customers. So, you turn to your marketing and sales engine as the solution.

Have you tried to look for new metrics to measure?

Thanks for reading,

Ahmed

Neostrateje if you want to score how well you solve business problems and deliver outcomes.