I know only two scenarios for business strategy

Do you know a third one?

I didn’t come to this conclusion by accident, but through experience first and observation second.

Based on this, I concluded the following:

1. First scenario: For time being.

When you have a business challenge or problem in one or more areas of your business model:
- Product
- Customer
- Cost + Revenue
- Channels + Relationships
- Business functions + Resources

It doesn’t matter what caused the problem.
You design a strategy to solve the issue you’re facing.

- — — — — — — — — — — — — —

2. Second scenario: for near and far future.

When you want the business to align with your vision.
When you want to differentiate the business.
Or when you want to shape the future.

In this case, you innovate by improving or building something new in one or more areas of your business model.

- Product
- Customer
- Cost + Revenue
- Channels + Relationships
- Business functions + Resources

But first, you have to make a choice:
Which area of the business do I want to focus on to bring that desire to fruition?

Once you make that choice, you need to decide:
Do I need to improve this area of the business, or should I build something new?

- — — — — — — — — — — — — —

The difference between the two scenarios:
- In the first one, you know exactly where to start.
- In the second one, you have to figure out where to start.

When business stakeholders tell me “I want this….and that”

I ask them do you have a problem or a desire?

Now, tell me do you know a third scenario?

Thanks for reading,

Ahmed

Neostrateje if you want to score how well you solve business problems and deliver outcomes.