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I find understanding where market is heading: your best way to innovate

1 min readMay 16, 2025

When your market share “shrinks”

→ I know what your first line of defence is.
→ you start marketing campaigns,
→ offering discounts…

Yet, the chunk you lost isn’t coming back.

- You realize a portion of your customers buy online.
- This example applies to many areas of business.
- By the time you get it, you’ve lost a fortune.

It annoys me 😒 when some leaders don’t get the shift in:

How business is done.
How consumers buy.
How employees work.

No matter the sector, stay ahead of new directions.

1. Start looking for signals.
2. Watch what audiences and leaders are sharing.
3. Monitor emerging technologies and new ideas.
4. Spot signals and track their trend evolution.
5. Study the trends and how they influence market.
6. Focus on the ones closest/related to your work.
7. Design how to lead before anyone else.

Don’t wait until your market hit you hard.

Ignoring market shifts will cost you much more in future.

Upgrade the business rather than fixing business issues.

P.S. Are you still working on something that should have been fixed years ago?

Thanks for reading,

Ahmed

Neostrateje if you want to score how well you solve business problems and deliver outcomes.

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Ahmed Bousuwa
Ahmed Bousuwa

Written by Ahmed Bousuwa

You bring business chaos. I bring clarity, solution & growth. Design Strategist for businesses want to progress | Experience Design | Business innovation.

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